PROMOTING YOUR BOOK
There are marketing companies and there are marketing companies…….
Some will do Public Relations (PR) for you, others won’t. Most will charge exorbitant
amounts, promise the earth and deliver minimal results -
At Abela Publishing we believe that, through our own trial and error we now have this aspect sorted for you the author.
This is in effect the engine room of Abela Publishing, so please read this section thoroughly and carefully.
Promotion of your book is entirely optional and is your decision. You may decide just getting your book ISBN registered and printed is all you want. Or you may decide to “go the whole hog” to see how it sells. If you do decide to opt for the promotions campaign, your plan will deliver the following:
· A 200 word book review
· A phone, or email, interview to be included on your website
· A Press Release through a number of agencies to a carefully selected group of Magazines,
Newspapers, Radio Stations and other channels like Google News etc.
The press release is also sent to a selection of websites specialising in articles.
· A Synopsis check
· Your own author’s website. The website will include:
o The HOME PAGE of the author’s website shows the book cover and tells about the
book.
o The SECOND PAGE includes an excerpt from the book, to create interest. For the
visitor it’s like browsing a book in a book shop, before going to the till.
o The THIRD PAGE is about the author.
o The FOURTH PAGE: The interview
o The FIFTH PAGE: Press Release
o The SIXTH PAGE: Reviews
o FINALLY: How to order.
· Google Analytics will be built into the website, so you can see the number of visitors and
follow your online promotion daily. Take action if the visitor’s figures are falling and stay on
top of your campaign at all times. Your author’s website is essential, for dealing with inquiries
and to do the selling of your book:
A) Through online retailers such as Amazon.com, Amazon.co.uk, Barnes & Noble,
Borders etc -
B) Through around forty major booksellers, worldwide, with whom we link through our
own book-
every day, than any other book-
Please note, if you confirm that you will start the book-
your book has been published, we will give you the email address and the website
address now, making it possible to have it printed into your book.
If you already have a website and you want to use it to promote your book, that’s
fine; we may be able to incorporate it into our campaign. In some cases, however,
we may recommend not using your own site, for various reasons, and will suggest
that you let our tailor-
· Tag And Keyword Technology -
a website is crucially important if the site is to receive the maximum number of visitors.
· Your own Google Adwords’ Campaign and Google Adsense
ADWORDS are the small adverts placed on every Google
page, on the top and to the right. You will see them
every time you make a search for anything. When you
enter a keyword (whatever you are looking for) and click on the advert, you are
brought to the website which is advertising here. Google is paid for every click and it is
the sole reason why the company profit has gone into billions of dollars.
ADSENSE is a Google tool which makes it possible to have three -
adverts on your new authors website. Google will pay you for this, depending on how
many clicks you get from the adverts. We will set it up after Google Adwords has been
activated and tell you how you can see your monthly income.
However you may decide not to detract attention from your site with adverts from
other companies. This will be your choice.
· Book Price Comparison Sites – on which your book will be shown i.e. where it really
matters – on two of the most visited book price comparison sites. Our two book price
comparison sites are accessed weekly by thousands and thousands of unique visitors.
These visitors are people with credit cards, looking to buy books; interested in purchasing
here and now.
Where can there be a better place to get your book entered in a prime position?
These are some of the retailers who will give a price and delivery time for your new book
within seconds:
as well on BOOKSAMILLION.com
Due to our success of launching new authors on these two sites, www.bookhead.co.uk
and www.best-
· Social Website Marketing Over 500 social networking websites exist. Most are a waste of
time for an author or publisher promoting a new book. We have established links with
eighteen social sites that have a positive attitude toward books; between them, these have
an estimated audience of 500 million people, of whom over 280 million view the sites
several times a week. People tune in and out just as on TV, or are connected all the time.
This audience is loyal, habit oriented and big online spenders.
· Promotion Cards -
book and send it to you as an attachment via email. You can print it out yourself on any
colour printer. Using heavy-
size -
your book, and displays your website address.
· One-
ask as many questions as you like. We are only an email away. We always answer within a
maximum of 24 hours.
· Timing -
As a general rule, expect the process to take between five and ten weeks. In addition there
is the preparation of your manuscript so that we can obtain quotes from printers and, if
requested the quote for editing.
You’re not going to get better anywhere else!
To get your publishing quote, click the arrow
(requesting a quote does not constitute a contract)
By Authors, For Authors
Abela Business Consulting trading as Abela Publishing Ltd
Sandhurst, Berkshire, UK
Registered in England and Wales Co. No. 3866324
